• Reference247019
  • LocationSingapore
  • SalaryNegotiable
  • Job TypeContract
  • Posted23 days ago
  • ConsultantChevelle Tan


Regional Digital Sales Marketing Lead (Banking)

  • 9 months contract


The Client

  • MNC Bank


The Opportunity

  • Lead ECM digital sales strategy, and implement best-in-class practices across paid and owned channels
  • Deliver against sales targets, and grow sales volumes for varied lines of business that depend on digital through different phases of the buying journey
  • Implement and measure campaigns to maximize channel performance across acquisition and cross-sell
  • Actively manage the funnel performance leveraging a data-first approach. Understand fall-out points throughout the conversion funnel and develop initiatives to increase yield and scale volume
  • Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen sizes
  • Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
  • Identify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics)
  • Deliver key insights to business partners to continue to grow current and new portfolios
  • Lead a mobile-first approach, and design customer-centric digital sales experiences


Your Background

  • Bachelors degree in Marketing or equivalent
  • Prior experience leading a team is required, as is the ability to motivate and rally a team around a common vision.
  • Proficient in Microsoft Office.
  • Team player; ability to partner and negotiate with cross functional team to successfully deliver client needs. Track record of delivering meaningful marketing programs that drive business success.
  • Consistently demonstrates clear and concise written and verbal communication skills.
  • Demonstrated sense of accountability and decisiveness.
  • Ability to successfully interact with various levels within the organization, including Senior Management.

Interested parties please click "Apply Now" or contact Chevelle (EA Reg no: R1762272) at chevelle.tan@peoplebank.asia


Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248

EA Licence: 08C5248