• Reference238500_1629784794
  • Location
  • SalaryNegotiable
  • Job TypeContract
  • Postedabout 1 month ago
  • ConsultantMaricris Fermin

Marketing Lead - Wealth Management and Retail Bank

  • 12 months contract role
  • Work from home / Office location at Changi Business Park

Our Client

  • A multinational bank

The Opportunity
This role of Marketing Lead - Wealth Management and Retail Bank, is a specialist digital-first marketer that will be responsible for all the marketing and sales efforts, supporting our client's 5-year roadmap for their Retail Wealth business, focusing on 4 wealth hubs (HK, SG, UAE, UK) plus support for 14 other markets within the APAC/EMEA region.

This role will require expertise in paid media/performance marketing, as well as experience in launching large scale marketing campaigns. Experience with executing full funnel campaigns with a single customer view will be important, as it will require addressing the customer wealth life cycle and how growth is driven within wealth customer segments.

Key Responsibilities:

  • Orchestrate the overall marketing strategy, brand positioning, best-in-class creative and paid media strategy in growing the retail banking wealth management business.
  • Lead various cross-functional stakeholders and agencies to build the 5-year marketing and sales roadmap for the retail wealth business
  • Drive marketing strategy across markets and continually identify opportunities to define target audience, optimize CPA and maximize return
  • Identify opportunities to test and learn marketing initiatives, including marketing innovation
  • Create scorecards to track performance, quickly identify/flag any shortfalls early and propose options to get back on track to achieving goals
  • Conduct deep-dives into specific areas that may warrant further investigation and provide data-driven, analytically sound recommendations on way forward
  • Keep abreast of new and emerging marketing resources and techniques that would be relevant for our business, vet them and test as appropriate.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding the company, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Your Background

  • Bachelor's or Master's Degree in related field
  • 6-10 years of experience in financial services focusing on growing wealth management is preferred
  • Open to candidates with deep digital marketing experience from agency or other industries
  • Experience in paid media marketing, building sales plans and optimizing media commitments
  • Experience in launching marketing campaigns; working with agency teams to deliver creative and messaging
  • Proven analytical, project and process management skills
  • Solid organizational skills and the ability to manage multiple workstreams at a time
  • Excellent interpersonal skills
  • Self-starter who also has a demonstrated ability to work successfully in team environment and drive results from team
  • Consistently demonstrated clear and concise written and verbal communication skills
  • Ability to interact appropriately with people across different functions and multiple levels across the organization
  • Advanced marketing competence across search, display, paid media and measurement
  • Passion for technology and numbers
  • Curious about human psychology, behaviours and motivations
Interested parties please click "Apply Now" or send your CV directly to Maricris Fermin (EA Reg no: R1110126) at Maricris.Fermin@peoplebank.asia.

Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248.