• Reference240068_1634030843
  • LocationSingapore
  • SalaryNegotiable
  • Job TypeContract
  • Posted12 days ago
  • ConsultantChevelle Tan

Digital Marketing Manager

  • 12 month contract

The Client

  • MNC Bank

The Opportunity

  • Drive the development of marketing and communication strategies/activities, positioning, and best-in-class creative, to deliver against plan for the Company's products, across customer journeys
  • Deliver a comprehensive brand strategy. Lay the business case, tracking, and analytics supporting greater investment in the brand
  • Take the lead on all content strategy. Establish marketing and content calendar, and ensure full tracking and accountability on the platforms
  • Define target audience segments that maximize impact, and lead campaigns
  • Evaluate competition, the market, and program performance to size new program opportunities, assess customer impacts, and make recommendations to enhance current programs and improve results
  • Support sales team in delivering sales targets, and grow sales volumes for varied lines of business that depend on digital, through different phases of the buying journey
  • Partner creative and media agencies to implement the marketing and communication strategy, positioning and best-in-class launch of marketing campaigns
  • Identify opportunities to test, optimize and scale up successful marketing initiatives
  • Measure and report performance of owned and paid digital marketing campaigns, optimizing spend and performance based on the insights.
  • Analyse campaign and media performance driving attribution of marketing data to business results
  • Monitor, review and support markets in the review & implementation process


Your Background

  • Bachelor's Degree in Marketing
  • 6+ years in Marketing or Agency, with deep experience in digital marketing, marketing communication, content management, and brand strategy
  • Proficient in Microsoft Office, experience in AdTech/MarTech tools.
  • Team player: ability to collaborate and negotiate with cross-functional team to successfully deliver client needs. Track record of delivering meaningful marketing programs that drive business success
  • Prior experience working in matrixed organization is required, as is the ability to motivate and rally a team around a common vision
  • Consistently demonstrates clear and concise written and verbal communication skills.
  • Promotes a culture of teamwork across organizational boundaries
  • Demonstrated sense of accountability and decisiveness
  • Ability to successfully interact with various levels within the organization, including Senior Management
  • Intellectually curious, proactively seeking and developing new opportunities.

Interested parties please click "Apply Now" or contact Chevelle (EA Reg no: R1762272) at chevelle.tan@peoplebank.asia

EA Licence: 08C5248